Why cultural representation matters in Charlotte Truffles.

At different shows, we often get the question why our display case is filed with such diverse flavor profiles.  And the short answer is that I grew up and live in an intersection of 3-4 cultures.  While living at this intersection can be challenging, it gave me the privilege to see the beauty of each culture and how much we truly have in common. And we should celebrate our uniqueness and only by amplifying our stories can we truly see how similar we truly are. And our mission is for our chocolates to serve as a spark for these discussions.  

Now here’s the long version of this:   I’m Chinese by heritage but culturally I’m Indonesian-Chinese- American and I was born in Germany. Soon after I was born, my family moved back to Indonesia and we lived there for 9 years prior to immigrating to the US.

So for me, I could never truly associate with one culture.  And because of that I always felt a little loss.  This experience was intensified when we moved to the US because I couldn’t tell friends my friends who I am. When kids ask what my background is, my answers toggled between Indonesian, Chinese or German.  (You should see their faces. =))

Decades have passed since we immigrated here, but I sometimes still feel this way.  I recall one of the important lesson I learned right after we moved to the US.   A girl named Ashley told me to take pride in my unique story and to realize that there’s power and beauty in living at the intersection of cultures.

Ashley helped me become more comfortable with my own journey. And the more I share my journey and feelings, the more I realize that there are many who can relate to this.  Some of these folks may have grown up in an inter-cultural family or they’re a 1st gen of immigrant who have become so Americanized that they can’t relate to the rest of their traditional family. And, I'm sure there are many more instances in why you can relate to how I'm feeling. 

Regardless your story, our experiences give us an incredible perspective in life.  At this intersection, we see how experiences are perceived in different cultures and how it impact the community.  We quickly see the importance of celebrating each culture and how open communication can break these barriers.

Our mission is to truly celebrate your story and your journey through chocolate; regardless how multi-faceted they are.  And we hope that our chocolates will spark conversations between generations and between cultural boundaries so that we can see how much we have in common and there is beauty in our differences. This is the exact reason why we have such diverse flavor profiles, like Rose Water Saffron, Vietnamese Coffee, Sesame Praline, and many more.  This is also the reason why we share stories behind each of our product. 

If this post resonates with you, I'd love to hear your thoughts or opinions. I would love to hear your story.  

Thank you for sticking around to the end and I hope you have a truly decadent day!

Charlotte W

Leave a comment

Please note, comments must be approved before they are published